New Live Casino will be launched via the Playtech and GVC Holdings Cooperation

Harry Mason

New Live Casino will be launched via the Playtech and GVC Holdings Cooperation

New partnerships come to action very often. The recent news of gambling technology company Playtech has partnered Isle of Man gambling operator GVC Holdings has been announced. Together they are planning to launch a new dedicated Live Casino Studio. Playtech has also revealed that a new Elevation Live Casino space will be launching at two stages within the following two months. The space opening will be backed by a major marketing campaign. 


The Elevation live casino will have five blackjack tables and a roulette wheel studio, that will be launched in the first stage. With the following moths, there will be some more additions to other popular table games.

“True visual spectacle” is how Playtech addresses a new purpose-built studio. The studio will enhance players’ experience via a vast video wall that will be creating a backdrop of a fully immersive skyline. The Live Casino though, will offer casino gaming content exclusively to the VGC gambling brands. 

There is a long-term agreement between Playtech and GVC Holdings, which was signed last February. The agreement includes the launch of the dedicated Live Casino space. With the agreements being signed Playtech has agreed on the condition of fully supplying technology and content across all of the GVC’s gaming sports betting brands. There also has been an announcement made earlier in June, that the provider’s online casino content has been launched across the majority of the GVC’s brands. 

Valid Investments 

Playtech authorities seem to be very happy about the long-standing partnership with the company and the launch of the Elevation Studio. The Playtech COO Shimon Akad addressed the news mentioning that the partnership with the company that is “behind some of the most iconic brands in online gambling” is a true destination and achievement.

Commenting on the newest addition to their offering, GVC Holdings COO Shay Segev said that “significant investment has gone into delivering this first stage of Elevation studio” and that they are extremely happy with the results as online gamblers are looking for “more immersive, entertainment-driven” Live Casino experience and the Live Casino has been one of the most important segments in the gambling industry while considering the rapid growth of the interest and the customer flow. 

The new partnership and operation seem to be very beneficial after significant effort and investment made in its Live Casinos and other facilities. “So in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an even more-innovative live experience.” comment was made by Shimon Akad. 

It truly has been a long and hard year for the Playtech, which ended up to be extremely fruitful and all of the efforts have been worth the result. 

It is only within a year that Playtech has launched a number of new games on the account of its Live Casino content portfolio and has expanded its live casino presence in a variety of new markets. In the third quarter of 2019 alone, the company launched its first dedicated roulette table for the Spanish market and has released a number of new games and variants, including Quantum Roulette, American Roulette, All Bets Blackjack, the revamped Hi-Lo Club, and Heads Up Hold’em. This effort definitely determines the domination of the company in the market, which is an important thing to do in the highly competitive industry.