Cricket Australia has refused betting sponsor for the Big Bash League

Oliver Noah

Australia is the most famous for it’s betting operators ’variety as well as the involvement of the citizens in any kind of gambling activity. Australians also like to bet and over the past few weeks, all attention has been focused on cricket, where has been raised a few major scandals.

First, it was about the Emily Smith ban due to the unintentional breach of the conduct. Now the scandal took a completely different and surprising turn. The Cricket Australia happened to take the decision of not taking part in sponsorship for one of the major and biggest betting operators, despite the fact that betting and Cricket have been going close with each other.

A big turn down

Cricket Australia has turned down a proposal from a betting operator to sponsor the Big Bash League (BBL) so that it will live genuine to the own family-focused entertainment of the Twenty20 league.

Cricket Australia already has a current agreement in the region with having a betting operator bet365, but the agency has lately obtained criticism from the Alliance for Gambling Reform for its persevered association with having a betting agency.

Kevin Roberts, who is the chief executive of Cricket Australia has given comments regarding the ongoing case with the surprising decision of the organization. He stated in an interview that the partnership with bet365 sits outdoors of the BBL and is managed separately from Cricket Australia.

Because It’s Fun, A family Entertainment

“That is something we would have done in no way, as it’s fun, the family entertainment,” Roberts stated when asked regarding the mentioned provide from an unnamed company making a bet corporation to sponsor the BBL.

He also said that there have been discussions about two different points within the subject.

“The integrity of the game, it’s all about keeping the game clean.

“And, on the other hand, very separately, we have a commercial arrangement in the sports betting space in Australia.

“I would not that we’re very conservative in that space, we have an existing commercial arrangement in some other forms of the game, and we need to honor that at this point in time.

“But in terms of our future commercial strategy, we’re going to be reflecting on the sponsorship categories and the markets where we want to do more, where we want to maintain our position, and in some cases where we want to do less, ”He said.

The changes

Despite the huge interest and number of people being involved in the gambling industry and market, some of the policies and the directions have been chosen against the cooperation with the gambling sector. This might be due to some changes on the governmental level in the country or perhaps the change of the views and the focuses.

One thing is obvious for now though, Cricket Australia is making it very clear that the sponsorship of betting businesses with the Big Bash League truly does no longer align with the values ​​and goals of the league, with Roberts additionally stating Cricket Australia will overview its partnership with bet365 “while the time is right”.