BetEasy deploys iSport Genius software suite

Oliver Noah

BetEasy, Australian bookmaker which was founded in 2014, will deploy GTGnetworks iSport Genius software suite, which will facilitate content capabilities and player engagement. 

BetEasy is licensed and owned by The Stars Group and is the only bookmaker company to provide its customers with a wide range of access to the famous Sky Racing via its betting applications.

In 2014, 66% of BetEasy shares were purchased by Crown Resorts and transformed into the CrownBet brand. The following deal proposed the first integration of an online betting operator with a casino.

BetEasy has its offices in Melbourne, Darwin, and Sydney.  

The BetEasy and GTG partnership will be a pivotal step to develop iSport Genius modules which will be supported by the betting choice. The platform will assist players in refining their choices of bet via the newly integrated features. 

Melbourne-based GTG specializes in the creation of modern technologies, different games and data analytics. GTG has its working staff in many regions worldwide, some of them in many parts of the world such as Asia, the United States, Europe, and the Middle East. They work with a wide range of companies to continually improve their digital landscape and always try to give the customers the best possible experience. 

GTG software uses a tailored approach that will create content for customers and improve the experience for gamblers as well as for avid sports lovers. 

iSport Genius’ interactive platform amasses trillions of pieces of data, and via an organized interface creates a great number of engaging calls to action.

Martin Tripp, who is a Chief Trading Officer for BetEasy, said that the organization is always looking for ways to improve customers’ experience and optimize the system to the maximum level. 

It is not the first partnership for GTG due to the fact that it is also operating in Ladbrokes Australia (GVC Holdings), Unibet AUS (Kindred Group), as well as Sportsbet Australia (Flutter Plc). 

Nathan Rothschild, who is a co-founder of GTG alongside Brett Cosgriff and Jared Hopping, said that he is completely satisfied to be working with one of the most prominent operators in Australia. He also mentioned that BetEasy is one of the most trustful companies in the world.

This step should be seen as a catalyzer for future projects and innovations as constantly boosting the user experience is crucial for attracting more customers. Bookmaking is an industry where the overall experience is essential for a successful operation.